by Jessica Madrazo | Sep 12, 2018 | Social Media Marketing
If you’re striving to improve your business online, you’ve probably lost sleep over your social media pages. You might have wondered why your sales haven’t improved much, even though your posts are performing well. Social media marketing is not as easy as it...
by William Comcowich | Sep 11, 2018 | Facebook
Facebook Watch, a new platform for video shows, opens a new avenue for PR and marketing. The platform’s streaming video venue already offers hundreds of shows on a range of topics, including dramas, reality shows, and live streaming sports. According to...
by William Comcowich | Sep 10, 2018 | Facebook
Americans are changing their relationship with Facebook and the trend could influence how marketers treat the world’s largest social media platform. The public soured on Facebook due to its Cambridge Analytica scandal, a new survey reveals. Just over half of...
by William Comcowich | Sep 6, 2018 | Digital Marketing
Since HubSpot coined the term inbound marketing in 2005, the strategy has gained widespread popularity in marketing circles. Inbound marketing entails the creation and publication of helpful content that attracts customers to the company’s website. The content...
by William Comcowich | Sep 4, 2018 | Data Analytics
Most brands use data to develop marketing campaigns and customer messages. A handful of other major companies such as Amazon and Netflix draw on large databases to personalize customer messages. At the opposite end of the spectrum, many marketers create offers that...
