by William Comcowich | Jan 12, 2018 | Facebook
Facebook is testing a new section for local news, events and announcements. If Facebook introduces the section to all users, public relations and marketing for local businesses will gain an important new venue. Even PR and marketing teams that don’t typically...
by William Comcowich | Jan 11, 2018 | Data Analytics
Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies. Data can reveal your organization’s most effective content — and the chances are that it’s only a fraction...
by William Comcowich | Jan 8, 2018 | Facebook
Organic reach of brands on Facebook has dropped substantially during the last few years and may continue to plummet to almost imperceptible levels. Facebook’s repeated algorithm tweaks now assign low priority to Page updates. In a recent test, Facebook relegated...
by William Comcowich | Jan 5, 2018 | Fake News
Marketers are coming to terms with their role in promoting fake news – but only reluctantly and gradually. The time has come for marketers to accept their responsibility and work with other players to aggressively address the fake news epidemic that is plaguing both...
by William Comcowich | Jan 3, 2018 | PR Measurement
PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel and bottom line. In the coming year, it’s likely PR will increasingly work more closely with professionals who may be more accustomed to...
