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The FAQ page is one of the most useful but often neglected marketing tools. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. Most consumers prefer to find answers to their questions on a company’s website rather than...
Zoom has emerged as the go-to app for online meetings for PR and marketing professionals now working from home. Popularity of Zoom spiked this spring when employees were told to work from home to contain the spread of Covid-19. Even with all the experience on Zoom,...
LEGO is one of the most respected companies in the world. Its multi-colored building blocks are popular among both children and adults. PR and marketing practices have played a large part in building its reputation as a leading brand. These are lessons PR and...
Generation Z, typically defined as those born after 1997, will have an enormous impact on public relations and marketing strategies as they gain purchasing power. Generation Z surpassed millennials in population in 2019, making up 32% of the world’s 7.7 billion...
Communications professionals typical consider return on investment (ROI) as the ultimate metric for measuring their PR and marketing campaigns. Some experts, however, recommend dropping ROI in favor of return on time (ROT), or at least including staff time in PR and...
