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On August 23, the South China Morning Post ran a story quoting LeBron James, basketball star of the LA Lakers, commentating about President Trump’s call for a boycott of Goodyear because the company banned workers from wearing MAGA hats. Part of Le Bron’s statement...
Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and management. These recommendations can help managers develop programs that offer a satisfying experience for both intern and...
Live video streaming is on fire because of Covid-19 lockdowns. Schools, nonprofits, musicians, media publishers, and businesses have turned to live streaming to reach their audiences on social media. With physical locations closed, businesses have learned to...
Public relations and marketing often operate separately from sales in large organizations. That can lead to a lack of coordination and missed sales opportunities. Collaboration between marketing and sales may be more important than ever due to economic difficulties...
Like many others businesses, Highwire Public Relations told employees to work from home in March. And like many others, they found themselves overwhelmed with virtual meetings: team meetings, one-on-one meetings, client meetings and virtual happy hours. They were...
