by William Comcowich | Nov 11, 2019 | Influencer Marketing
New guidelines from the Federal Trade Commission (FTC) provide clarity to influencer marketing disclosure practices. The FTC’s Disclosures 101 for Social Media Influencers detail when and how influencers should reveal any “material connection” to brands when endorsing...
by William Comcowich | Nov 8, 2019 | SEO
Marking the end of an era, Google’s search engine will ignore Flash content on web pages and stop indexing standalone SWF files, an extension of Shockwave Flash, by the end of the year. Flash is a once popular software program used to develop animations for websites...
by William Comcowich | Nov 7, 2019 | PR Measurement
The overwhelming majority of public relations professionals (79%) say top management and boards demand more accountability and measurement than ever, according to the Communications Bellwether Survey from PR Week and Boston University. The growing importance of PR...
by William Comcowich | Nov 5, 2019 | Marketing
More than any other cutting-edge technology, augmented reality (AR) causes consumers to view a brand as innovative, according to a survey commissioned by Diffusion. By superimposing computer-generated images onto smartphone cameras or other screens, AR blends physical...
by William Comcowich | Nov 1, 2019 | Measurement
Marketers may be too eager to measure their return on investment (ROI). Surveys show that measuring ROI) is the top challenge facing marketers. Although many marketers claim they measure ROI, they remain unconfident. Most believe the data they gather underestimates...
