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People usually view social media as a domain for the young. But that perception has become outdated. Social media users are now just as likely to be 35 to 54 years old as they are to be under 35, reveals the Social Habit report from Edison Research. That shift, and...
Instagram is introducing a new tool that can greatly expand influencer marketing on the app. While marketers can now partner with influencers to promote their brands, only influencers’ followers see those endorsements. The app’s new “branded content ads” will allow...
Customer content consumption patterns are changing. Marketers who understand those changes will be better positioned to retain customers’ attention and usher them toward conversions. In an ongoing trend, the days between content requests are increasing, reveals...
LinkedIn is turning to outside help to improve its video measurement. The network is integrating its advertising campaign manager with Moat Analytics, a third-party analytics and measurement platform. With the integration, LinkedIn advertisers can now validate their...
As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns make an impact. The good news: Marketers can transform every customer connection into an...
