by William Comcowich | Dec 10, 2018 | Facebook
The new Facebook group stories offers brands a new way to increase engagement and communicate with audiences. The social media platform is introducing stories to Facebook Groups for Pages globally, after first introducing the feature earlier this year. The feature...
by William Comcowich | Dec 10, 2018 | Social Media Marketing
2018 marked an inflection point for social media. Controversies over privacy and data security prompted social media users to question the value of social media and turn to more personal communications formats like messaging apps, according to new Hootsuite research...
by William Comcowich | Dec 7, 2018 | Social Media Marketing
Reddit is difficult to ignore. Calling itself “the front page of the internet,” it features discussion forums, or subreddits, that cover almost every topic imaginable. It even has subreddits for PR and marketing pros. In its yearly review, Reddit says it has more than...
by William Comcowich | Dec 6, 2018 | Media Monitoring
Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites, and social media. But that’s not the correct image. Enterprise media monitoring can provide exceptional value to...
by William Comcowich | Dec 4, 2018 | Public Relations
A Payless ShoeSource PR stunt offers priceless lessons about PR stunts, influencer marketing, brand image and consumer purchasing decisions. Calling itself Palessi, the low-budget shoe retailer opened a fake luxury store in a former Armani store in Santa Monica, CA....
