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Last week, we published the best articles on media monitoring and measurement that appeared in the Glean.info blog in 2018. For this week, we’ve gathered the best posts on a range of more general public relations and marketing topics. The articles include best...
We’ve selected the best articles on media monitoring and measurement posted on the Glean.info blog in 2018. The posts cover a range of topics on PR measurement, social media analytics, social media listening and media intelligence. They offer a wealth of advice on how...
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
Social media has officially surpassed print newspapers as the preferred news source for Americans. One-in-five U.S. adults say they often get news via social media, compared to 16% who often obtain news from print newspapers, according to the latest Pew Research...
PR and marketing experts typically express confidence in online videos, interactive digital content and other advance online strategies to reach customers and stakeholders. Here’s the rub: more than 25 million Americans cannot access broadband internet connection,...
