by William Comcowich | Jul 31, 2019 | Public Relations
![Financial Performance Makes Only a Small Impact on Corporate Reputation [New Research]](https://glean.info/wp-content/uploads/2019/07/financial-performance.jpg)
Most corporate executives appreciate that a company’s financial performance impacts its reputation. Many, however, overrate the influence of financial performance on corporate reputation. Somewhat surprisingly, financial performance drives only 12.9% of a company’s...
by William Comcowich | Jun 19, 2019 | Digital Marketing
Online product ratings and reviews play a crucial role in sales, pricing and brand loyalty, yet relatively few companies follow a strategy to solicit and improve ratings. Globally, 54% of companies consider product ratings to be very important to their...
by Christine Soeun Choi | May 21, 2019 | Guest Post
Just like back in high school, a bad reputation can ruin you and your business. Even if they’re not merited, negative customer reviews and word-of-mouth can slow sales to a halt. That’s when it’s time to step in and rebuild that brand identity. How do you know...
by William Comcowich | May 3, 2019 | Facebook
PR, corporate communications and social media marketing professionals often fret about if and when they should ban someone from their organization’s Facebook Page or other online forum. In a PRSA discussion group, Matthew Eaton, a corporate communicator at a...
by William Comcowich | Mar 20, 2019 | SEO
Many public relations professionals pay little heed to search engine optimization. That’s a mistake. Good SEO pushes websites higher in web searches, ensuring that websites attract more visitors who learn more about the company and its products or services. PR...
