by William Comcowich | Jan 24, 2019 | Nonprofits
Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media listening to take full advantage of social media. Today, most people connect with friends, companies and other organizations on...
by William Comcowich | Jan 23, 2019 | Data Analytics
More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...
by William Comcowich | Jan 22, 2019 | Public Relations
Image ® Career Employer Most PR and marketing professionals know about major job boards that serve all job seekers in all industries. Indeed.com, Monster.com and CareerBuilder.com come to mind. Hundreds of small job boards that focus on...
by William Comcowich | Jan 21, 2019 | Facebook
Facebook’s seemingly never-ending scandals and negative publicity may prompt a backlash that threatens its future. It its most recent controversy, a New York Times investigation revealed that Facebook provided about 150 business partners, including Microsoft, Amazon...
by William Comcowich | Jan 21, 2019 | Influencer Marketing
Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....
