by William Comcowich | Jun 24, 2020 | SEO
With predictive SEO, content creators can win top search results and swell website traffic. PR pros can predict popular topics and devise media pitches that are more likely to grab journalists’ interest and win media placements. Predictive SEO isn’t as...
by Michael Kling | Jun 23, 2020 | LinkedIn
While PR and marketing professionals have other live streaming options, LinkedIn offers a leading channel for reaching the type of professional audience sought by B2B firms. Although LinkedIn was a relative late-comer to live streaming, live streams on the platform...
by William Comcowich | Jun 22, 2020 | Blogging
Many bloggers and content marketers believe longer blog posts rank higher on search results. More than a few studies, they argue, report that extremely long articles are more likely to rank at the top of search results for their keywords. Many PR pros also adhere to...
by Michael Kling | Jun 22, 2020 | Marketing
Some say silence is golden. In the current worrisome landscape, marketing and PR silence can be deadly. A third of US consumers surveyed fear businesses have fallen into financial trouble if they don’t see news or other content from them, reveals a survey of 13,000...
by Michael Kling | Jun 19, 2020 | Media Relations
You may do you darnedest to create newsworthy press releases and to pitch enticing story ideas to reporters. But if you don’t know precisely which journalists to contact, your media relations campaign won’t get far. That’s where media databases prove...
