by William Comcowich | Jul 24, 2017 | Media Measurement
In a major update, Google Analytics will allow users to obtain answers about their web traffic simply by asking questions. The feature, part of Google’s Analytics Intelligence, uses the same natural language processing technology employed in the company’s...
by William Comcowich | Jul 24, 2017 | Data Analytics
Although marketing and PR recognize the value of data-driven decision-making and now compile more data on customers and their purchase decisions, they still struggle to glean actionable insights, new research reveals. Only 30 percent of marketing professionals...
by William Comcowich | Jul 21, 2017 | Public Relations
Some public relations veterans argue that the PR industry is slow to adopt new technology tools. PR veteran Bill Hankes argues in an article for Fast Company that the industry is failing largely because of its unwillingness to embrace new technology. Journalists...
by William Comcowich | Jul 20, 2017 | Marketing
Google has donated $706,000 euros (more than $800,000) to generate news stories solely through artificial intelligence. The Press Association, the national news agency for the UK and Ireland, and Ubs Media, a start-up specializing in data-driven news, will use the...
by William Comcowich | Jul 18, 2017 | Instagram
Inadvertent use of banned hashtags on Instagram can cause engagement to drop suddenly and steeply. Including even one banned hashtag will cause all the hashtags on the post to become undiscoverable on the network, in other words useless. That would be dreadful for...
