by Michael Kling | Jun 25, 2020 | Media Relations
Press releases, once a mainstay of public relations, have largely fallen out of fashion in some PR circles. Many PR pros criticize them as an antiquated tool. They’re full of long-winded pronouncements, corporate jargon and vacuous quotes, they say. Worst of...
by Michael Kling | Jun 23, 2020 | LinkedIn
While PR and marketing professionals have other live streaming options, LinkedIn offers a leading channel for reaching the type of professional audience sought by B2B firms. Although LinkedIn was a relative late-comer to live streaming, live streams on the platform...
by Michael Kling | Jun 22, 2020 | Marketing
Some say silence is golden. In the current worrisome landscape, marketing and PR silence can be deadly. A third of US consumers surveyed fear businesses have fallen into financial trouble if they don’t see news or other content from them, reveals a survey of 13,000...
by Michael Kling | Jun 19, 2020 | Media Relations
You may do you darnedest to create newsworthy press releases and to pitch enticing story ideas to reporters. But if you don’t know precisely which journalists to contact, your media relations campaign won’t get far. That’s where media databases prove...
by Michael Kling | Jun 18, 2020 | Marketing
Logos relay the personality of your organization. They grab attention, make a strong first impression, distinguish your brand from competitors, and foster brand loyalty. When used properly, they imprint the brand’s identity on the minds of customer and others....
