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Press releases, once a mainstay of public relations, have largely fallen out of fashion in some PR circles. Many PR pros criticize them as an antiquated tool. They’re full of long-winded pronouncements, corporate jargon and vacuous quotes, they say. Worst of...
While PR and marketing professionals have other live streaming options, LinkedIn offers a leading channel for reaching the type of professional audience sought by B2B firms. Although LinkedIn was a relative late-comer to live streaming, live streams on the platform...
Some say silence is golden. In the current worrisome landscape, marketing and PR silence can be deadly. A third of US consumers surveyed fear businesses have fallen into financial trouble if they don’t see news or other content from them, reveals a survey of 13,000...
You may do you darnedest to create newsworthy press releases and to pitch enticing story ideas to reporters. But if you don’t know precisely which journalists to contact, your media relations campaign won’t get far. That’s where media databases prove...
Logos relay the personality of your organization. They grab attention, make a strong first impression, distinguish your brand from competitors, and foster brand loyalty. When used properly, they imprint the brand’s identity on the minds of customer and others....
