by William Comcowich | Nov 27, 2018 | Marketing
We recently listed our favorite blogs published by public relations professionals. In marketing, there are too many to mention. Marketers typically turn to online publications like Social Media Today and Social Media Examiner for social media marketing news and...
by William Comcowich | Nov 21, 2018 | PR Measurement
Even while PR gained greater responsibility for digital communications, confidence in the ability to accurately measure the ROI of digital PR (such as banner ads, SEO, etc.) declined from 63% to 58% among UK PR professionals, reveals the annual Digital PR and...
by William Comcowich | Nov 15, 2018 | Influencer Marketing
Research shows that micro-influencers, social media users with followings that are larger than average but smaller than those of celebrities and other popular influencers, garner higher engagement rates and greater trust. Now some say nano-influencers, or social media...
by William Comcowich | Nov 14, 2018 | Public Relations
Public relations professionals likely know about major PR publications like PR Daily, PRNews, and O’Dwyer’s as well the PRSA’s publications like PRsay. But some of the most thought-provoking commentary and helpful advice comes from PR professionals...
by William Comcowich | Nov 8, 2018 | Instagram
In its efforts to create new revenue streams, Instagram is adding a new advertising feature that may offer a new marketing option for businesses and others. The ad feature in the works, called Promote, will essentially mimic Facebook’s post boost option, an...
