by William Comcowich | Jul 5, 2019 | Nonprofits
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...
by William Comcowich | Jul 1, 2019 | Marketing
Although brands increasingly turn to social media influencers to promote their PR and marketing messages, some experts argue that an older type of influencer is still effective. Brands that tap radio personalities can see a robust jump in earned media and website...
by William Comcowich | Jun 14, 2019 | Media Relations
Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past their first two years, and half don’t survive past five years. Inadequate public relations and marketing is often cited as a factor....
by William Comcowich | Jun 10, 2019 | Instagram
Instagram is introducing a new tool that can greatly expand influencer marketing on the app. While marketers can now partner with influencers to promote their brands, only influencers’ followers see those endorsements. The app’s new “branded content ads” will allow...
by William Comcowich | Jun 5, 2019 | Influencer Marketing
Brands typically seek influencers on YouTube, Twitter and especially Instagram. But some experts say Pinterest is the up-and-coming channel for influencer marketing. Pinterest influencers may change the social media marketing game. Some reasons for brands to consider...
