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How well do you know your brand reputation? In today’s ever-connected landscape, managing your brand means staying atop countless channels: websites, online videos, reviews, bulletin boards, forums, broadcast TV, social media … you get the picture. What are the...
PR and marketing teams continue to struggle to demonstrate their value to C-level executives and to find the best metrics to show how they contribute to business objectives. What’s needed is one killer metric. A recent survey of more than 400 senior executives...
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Many in PR and marketing post frequently on social media, attempting to gain more followers, shares and likes. Many measurement experts criticize those metrics as vanity metrics. Engagement rate, or interactions divided by total follower count, offers a better gauge...
Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the...
