by William Comcowich | Oct 3, 2018 | Instagram
Social media marketers are wondering how Instagram will change following the departure of the founders of the Facebook-owned image-based app. Facebook named Adam Mosseri, its current Vice President of Product, as the head of Instagram. He replaces Mike Krieger and...
by William Comcowich | Oct 2, 2018 | Online Reputation Management
Google no longer permits users to post anonymous reviews on its My Business platform. Importantly, Google has removed all previous anonymous reviews. The decision is a step in the right direction to remedy the problem of fake reviews. Terminating anonymous reviews...
by William Comcowich | Oct 1, 2018 | Marketing
Two large brands announced name changes last week. Weight Watchers is slimming its name down to WW. Dunkin’ Donuts will now be simply Dunkin’. “Donuts” is gone but the apostrophe stays. The companies changed names for similar reasons, but PR and marketing...
by William Comcowich | Sep 25, 2018 | Podcasts
Too many mouths and not enough ears may sound like a condemnation of politics. Not in this case. It’s a shorthand evaluation of the current market for podcasts. Panoply, the podcasting unit created by Slate magazine, recently laid off most of its staff and announced...
by William Comcowich | Sep 24, 2018 | Public Relations
McDonald’s agreed to pay two college students $25,000 each for posting a fake advertising poster in one of its restaurants. It’s a story of how McDonald’s turned a potentially negative story into a marketing and PR positive – though at some expense. Two...
