Media Monitoring Newsletter Archive

Media Measurement News is a weekly educational newsletter distributed free via email by to professionals in public relations (PR), marketing, competitive intelligence and communications. Subscribe on the right >


10 Important Trends in PR Measurement & Analytics
Key Lessons from Major PR Crises of 2018: Facebook, Tesla & Papa Johns
How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR)
10 Ways to Succeed with PR Pitches during the Holiday Season
How to Resolve Shortcomings of Automated Sentiment Analysis Software
10 Top Technology Tools for Public Relations Pros
8 Keys to Creating Presentations that Convince C-Suite Executives
10 Important Ways Social Media Listening Can Benefit Your Business
How Corporations Can Limit Risk When Taking a Political Stand

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season
5 Essential PR Metrics to Measure Earned Media
Press Release Embargoes Can Still Work: 9 Steps to Employ an Embargo Properly in Public Relations
What Are the Telltale Social Media Metrics for Higher Education?

9 Nifty PR Writing Techniques to Grab Skim Readers
How Nonprofits Can Glean Greater Value from Social Media Measurement
PR Stakes Out New Territory in Competitive Digital Media Landscape
Advanced Metrics Determine Impact of Social Media Marketing on Business Goals
14 Tips: How to Create & Promote Surveys that Produce Superb Publicity and PR Success
Essential Steps to Prove PR Value
How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
The Powerful Business Benefits of Integrated Analytics for PR and Marketing
7 Tips to Assure Clean Data for PR Measurement
How McDonalds Uses Social Media Listening
Should Companies Take Stands on Political Issues?
New Service Searches Fake News Websites for False Information about Companies, Brands & Celebrities
How PR Can Help HR Manage Employer Branding
8 Reasons Why PR Should Love Small Niche (or Trade) Publications
10 Ways Start-Ups Conquer PR & Media Relations
Demise of Klout Highlights Increasing Sophistication of Social Media Measurement

7 Tips to Assure Clean Data for PR Measurement
How to Dig into PR & Marketing Data to Unearth Actionable Insights
6 Keys to a Blissful Marriage between PR & Marketing
New PR Crisis Playbook Needed for Today's Changed Media Landscape
4 Essential SEO Lessons for PR Professionals
5 PR Crisis Lessons from the Tide Pod Challenge
Facebook Faulted for Latest PR Crisis Response
10 Ways to Amplify Favorable Media Mentions
The Secret to Accelerating Career Success: See Forward
No Chicken? Lessons from KFCs PR Crisis Response
Spotlight on PR Ethics Following Bell Pottinger Scandal
How PR Teams Can Weather Natural Disasters
6 Lessons from the Crock-Pot PR Crisis
How PR can Benefit from Measuring Share of Voice
How PR Can Spearhead Corporate Social Responsibility
8 Steps for Building a Data-Driven Marketing and PR Team
8 Steps for Building a Data-Driven Marketing and PR Team
10 Simple Ways to Greatly Improve Your PR Measurement this Year


10 Steps for PR Success with LinkedIn's Sponsored Content
Paying Contributing Writers for Media Mentions - Unethical but Common
How to Respond to (and Prevent) a Sexual Harassment Scandal: Role of PR & Communications
5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
5 Examples of Superb Company Apologies
How Three Brands Recovered from PR Crises: United, Pepsi, Uber
The Genius of Apple's iPhone X Public Relations Strategy
11 Potent Reasons to Outsource Media Monitoring & Measurement
4 Social Media Strategies for PR & Marketing Agencies to Attract New Clients
The Value of Broadcast News Monitoring for PR Agencies: Win New Clients & Impress Current Ones
11 PR & Marketing Ideas for Halloween
Win More Media Mentions with Data Public Relations
The Fallacy of the PR Services Triple Play
8 Ways to Dump Useless Metrics & Achieve Better PR Measurement
7 Ways Equifax Bumbled its PR Crisis Response to its Massive Data Breach
Why and How PR Can and Should Help the Dreamers Cause
The Massive Myth of Millennial Marketing
Can Measuring Return on PR Spend Gain PR More Stature within C-Suite?
How to Measure PR & Marketing on a Limited Budget
The Coming of Fake Videos - Implications for PR
Reddit Ask Me Anything Sessions Can Produce Big PR Benefits, but Danger Lurks
The New Super Influencers on Social Media: Animals
Social Media Listening: How PR Firms Satisfy Clients
The Essential Role of PR & Social Media in Responding to Negative News
11 Questions to Ask Media Monitoring & Measurement Vendors
How to Prepare for the Inevitable PR Crisis
7 Steps to Unlock the Marketing & PR Power of User-Generated Content
Learning Snapchat Metrics: Winning in the Wild West of Measurement
Improve Your Media Monitoring & Web Searches with Advanced Search Operators
10 Tips to Leverage the Power of Brand Journalism
How Media Monitoring of Brand Mentions can Energize Your SEO
The Fallacy of Increased Awareness as a PR Goal & Metric
The Realities of Becoming a Solo PR Pro - and How to Succeed
Katie Paines 6 Steps to PR Measurement Success
How Social Media Listening Benefits Book Publishers & Authors
18 Tips to Improve Your Organizations Social Media Listening
How PR & Marketing Work Better Together
8 Ways Law Firms Benefit from Media Monitoring
How to Find the Best Influencers for Your Brand
Social Media Monitoring: A Potent Source of Data on Drug Misuse
Why AVEs Live on as a PR Measurement Metric
12 Must-Have Features of a Robust Media Measurement Dashboard
3 Ways PR & Marketing Can Gain More C-Suite Engagement & Understanding
Social Media Listening Rises in Importance & Value
Does Engagement Still Matter as a Social Media Metric?
Benefits, Challenges & Solutions for Competitive Intelligence through Media Monitoring
Combatting Fake News: PRs Critical Role
Top PR & Marketing Trends to Embrace in 2017