Media Monitoring, Measurement & Analytics Newsletter

Media Measurement News is a weekly educational newsletter distributed free via email by Glean.info to professionals in public relations (PR), marketing, competitive intelligence and communications. Subscribe on the right »

Nextdoor Opens a Door to New Marketing Opportunities
10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them
Checklist: Selecting a Media Monitoring and Measurement Vendor
12 Tips for an Effective Joint Press Release
Covid-19 Accelerates Shift of PR and Marketing to In-House Staff - Why It May Be Futile and How Agencies Can Respond
How to Improve PR Pitches to Hispanic Media Outlets
How to Measure PR & Marketing on a Limited Budget
18 Tips to Improve Your Organization's Social Media Listening
Why Key Messages are Essential for PR - and How to Create Them
PR Must Confront Cybersquatting Head on - Heres Why and How
How to Create PR Photos that Wow Editors and Readers
10 Main Components of a First-Class Press Kit
How to Gain Media Coverage with Media Advisories
What Are the Essential Metrics to Evaluate PR Success?
PR Agencies vs. Consultants and Coaches: Pros & Cons
12 Important Ways Social Media Listening Can Benefit Your Business
5 PR & Marketing Lessons from LEGO
8 Recommendations to Create Stellar Internship Programs in PR and Marketing
9 Tips: How to Successfully Stage Virtual Press Conferences
4 Ways PR Can Invigorate Storytelling
How Social Media Listening Benefits Healthcare Organizations During Covid-19
Why PR Pros Need Cultural Intelligence - And How to Gain It
10 Most Common Media Monitoring & Measurement Mistakes - and How to Fix Them
Advantages of Social Media Listening for Market Research
10 Questions to Ask When Planning a Press Release
How Nonprofits Can Glean Greater Value from Social Media Measurement
How to Create & Promote PR Surveys that Earn Widespread Media Coverage
How to Build Customized Media Databases that Propel Stellar PR Placements
How PR Pros Benefit from Performing Pro Bono Work
Covid-19 Safety Perception: The Essential New PR Metric
Press Releases and Media Interviews on Covid-19 Vaccine Development Undermine Trust in Medical Science
How Businesses Can Limit PR Risks of Reopening
Analysis of Corporate Covid-19 Messages: What Worked & What Did Not
Using PR & Marketing Measurement to Evaluate How Covid-19 Changed Brand Reputation
6 Ways PR Can Improve SEO during the COVID-19 Epidemic
The Need for Empathy in Public Relations & Content Marketing - and How to Express It
The 21 Essential Steps to Create Engaging and Successful Webinars
9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
COVID-19 Shutdown Creates New Influencer Marketing Opportunities
The COVID-19 Recession: How PR & Marketing Can Survive
PR Double Downs on Coronavirus Communications Efforts
9 Essentials to Achieve Guest Post Pitching Success
How to Use Social Media Analytics for Product Development
6 PR Crisis Management Lessons from the Wells Fargo Scandal
How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement
How PR Can Respond to the Coronavirus Contagion
Request for Information: A Better Alternative to the Despised PR Request for Proposal (RFP)
How Business Can Rebuild Trust - and the Role of PR
Are Social Media Command Centers Worth the Cost?
How to Measure the Value of Press Releases
Glean.info Publishes New Ebook on Selecting Media Monitoring and Measurement Services
Best PR & Marketing Measurement Articles of 2019
The Potent PR Value of Op-Eds for Influencing Public Opinion
4 Key PR Measurement Trends to Expect in 2020
12 PR Pitching Ideas for the Holidays
4 New PR Priorities for 2020
Importance of PR & Marketing Measurement Grows: How to Do Analytics Cost-Effectively
The Deadly but Common Flaw in Marketing Measurement
5 Benefits of Social Media Listening during the Holidays
What Metrics Best Measure Social Media Marketing Success? Its NOT Likes.
C12 Must-Have Features in a Robust Media Measurement Dashboard
PR Techniques: How to Refute Fake News & Misinformation More Convincingly
How GE Energized Social Media Performance by Giving Employees Control
6 PR & Marketing Lessons from the Chicken Sandwich Wars
How to Write Executive Quotes that Wow
Brands Face Rising Boycott Risks: How PR Can Prepare and Respond
6 Worthwhile Recommendations for PR Students
How Data Visualization Improves PR Communications
11 Key Strategies to Create Awesome Social Media Memes
Should PR Agencies Represent Reprehensible Clients?
How to Invigorate PR Content with Anecdotes - 10 Practical Recommendations
6 Ways PR Can Benefit Businesses During a Recession
Most Communications Pros Cite Fake News as Major Issue but Lack Tools & Strategies to Respond
Stop Trying to Calculate PR ROI - Perform a Cost-Effectiveness Analysis Instead
7 PR Tips for Handling a Rogue CEO
15 Ways Start-Ups Conquer PR & Media Relations
The PR Agency Dilemma: How to Delight Clients over the Long Term
New Study Warns of the Danger of Junk News
5 Practical PR Measurement Solutions
Solutions to Influencer Marketing Problems
Misspelled Hashtags for Brand Names Cause Media Monitoring Woes
Marketing Leaders Eye Social Media & Analytics as Recession Antidote
Glean.info Releases 2019 PR Crisis Playbook
Is PR Missing the Boat on Influencer Marketing? Why?
Why Empathy is Vital for Effective Public Relations - and How to Express It
How to Use Twitter Lists for Public Relations
Must-Do Media Monitoring & Measurement Methods in a PR Crisis
7 Tips to Write Better Listicles for Content Marketing
8 Essential Factors for Marketing Products on Amazon
Crisis Communications: Can Huawei Recover from U.S. Accusations - and its PR Mistakes?
8 Steps to Building a Powerful Personal Brand in PR
How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success
Patch: Potential Option for Local Media Pitches & Placements
The Importance of TV News Monitoring - and How to Do It
How to Measure Social Media Marketing More Effectively in 6 Simple Steps
How Social Media Listening Greatly Benefits Nonprofit Organizations
10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them
How PR & Marketing Work Better Together
How to Manage Communications for a Cybersecurity Breach
Our Best PR & Marketing Blog Posts of 2018

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